The number one reason readers and visitors want to visit your site, again and again, is because you have fostered a healthy relationship with them as people, not just fans.
Back in the day when Instagram, Facebook, Twitter, and other social media platforms weren’t a thing, authors were out of reach. Out of touch. Far from readers. So, of course, at that time, a healthy relationship with your readers was not easily attained.
Fortunately, nowadays, followers can easily get in touch with their favorite authors through social media and the internet, and vice versa.
Readers or fans can easily find out any information they want on their most revered authors. A favorite pastime, hobby, food, travel destination – you name it. People can even learn what writers are having for lunch, what their beloved pet’s name is, or how they may be struggling in their daily lives.
In the digital age, authors can share virtually everything with their followers to make themselves more reachable, more personable. Through your own website and social media accounts, you can give your loyal followers a glimpse of your personal life, allowing fans to see you as real person. Sharing and caring social media interactions will lead to strong and healthy relationships with your followers.
Some tips to keep in mind
- Don’t overshare information.
Decide how much of your life you want to share with your readers.
- Let readers know you’re in charge of your page or account.
Being friendly and personal with your followers is important. However, it’s also important that they know that they don’t own you and that you’re not going to do everything they want.
Establishing a healthy relationship with your followers or readers is important to have a strong readership. You should also keep in mind though that you need to have boundaries to have mutual respect between you and your readers.